What is transcreation
Transcreation is the concept of translating creatively from one language to another, meaning the words may not be a direct translation but the essence will be the same in order to adapt to a different culture. Basically, transcreation changes everything so that nothing changes.
Call in the professionals
You will need a good transcreation based on your original content to improve your business in other markets worldwide so that your potential clients feel confident and are familiar with your product. If your idea is to expand your business, there is no doubt that you need to transcreate, and this should be performed by a professional creative translator. All these reasons can give you a hint of why transcreation is generally more expensive than translation, just keep in mind that the transcreation process is more elaborated and takes more time than a straight translation from one language to another.
Spanish creative writing
Interpreting the essence of the original text or brand is not always easy. In our experience, Spanish creative writing is complicated to achieve. To start with, there are 21 countries in the world in where Spanish is the official language, one piece of content in American English can't be transcreated in the same way for both the Argentinian and Spanish markets, for example. They have substantial cultural differences, some words exist in one country and not the other, and even words used in both can have different meanings. The wealth of Spanish vocabulary takes an essential role in this matter and also the way the countries have developed, their climate, their politics, their location in the world, the way the people express themselves, it all influences the language.
A word from our transcreator
Working with the SGContent team of professional copywriters and editors is a fantastic way of expanding my horizons in the world of creative Spanish translation. We work together to deliver perfect content to a Spanish audience so you can be confident your brand is represented just as well in the Spanish market as in English.